London Official City Guide | Best Apps and Games 22 October,2018

London Official City Guide

Say goodbye to roaming charges, find the top ten best things to do in London, and discover all the installations at the free Lumiere London light festival in January 2016. Make the most of your time in London with full offline access to maps and guides, including transit information. Use great local tips to find top attractions, things to do and restaurants in the city. Download the official and FREE London app brought to you by and What Now Travel.

Expensive data roaming making your smart phone not-so-smart? At last there’s a London city guide that lets you use your smart phone abroad as you would back home.


– Offline maps and GPS that avoid data roaming charges
– Personalised offline itineraries
– Find the top ten things to in London – choose by category or by your actual location
– Step by step travel directions from A to B using public transport (tube, bus and on foot)
– All the sights and tourist attractions
– Restaurant, café & bar guide including reviews from local sources such as Yelp and Foursquare
– Recommendations based on things like weather and time of day
– Background information and history of London
– Find what’s near you
– All amenities (police station, pharmacy, bureau de change etc)
– Up-to-date information from sources like Wikipedia and

All available for FREE in the app and when you’re OFFLINE.

What people are saying:

“What a great idea! I don’t need a Lonely Planet or paper map anymore!”

“I love how I can see useful transit info, even when I’m off-line”

“I can finally use my smartphone as I would back home!”

“This whole thing works perfectly off-line – so there’s no roaming charges. And the app’s free too!”

Brought to you by, the official London tourism board, and What Now Travel, an innovative new travel technology company.

-Tnooz: "This simulation of a live experience, even without Wi-Fi or cellular, is an incredible feature, one that must be standard across travel apps…".

-Techcrunch: "What Now?! is an iOS app for travellers that offers a neat workaround for the roaming smartphone killjoy problem, while also giving a helping hand to steer you through the local knowledge gap."

-Tnooz: "What Now Travel has definitely carved out a special niche that threatens other mobile travel guides on the market by connecting the traveler’s need for location-specific information that doesn’t break the bank."


It’s very simple to use: –

1.Whilst online, plan your immediate next steps (e.g. for the upcoming day)

iPhone 7

2.The app then downloads the relevant information around your chosen points and along the routes between them


3.Now head off-line and explore your chosen routes, discovering new places along the way – even seeing transport information to help you get there

What Now?! has been showcased by Techcrunch as one of their Top 15 European Startups and by PhoCusWright Travel Research as one of their Top Travel Innovations of 2013. is the official tourism board with all the best content to help you enjoy your stay in London.

We’re passionate about smarter mobile travelling and your feedback and ideas are important to us. So email us at [email protected] with any questions or feedback.

Download the Official London City Guide and let us show you the greatest city in the world!

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Visit our website: and

Have you heard about the new, free light festival called Lumiere London? It’s taking place from 14 to 17 January 2016, in 31 locations, across iconic London areas such as Mayfair, King’s Cross, Piccadilly, Regent Street, St James’s, Trafalgar Square and Westminster, from 6:30pm to 10:30pm each night.

The app has been updated to help you discover where this is happening – just choose the "Lumiere" filter category in the Inspire Me and Explore tabs.

As always, you can plan online and explore offline. Enjoy your stay in the great city of London!

© 2015 London and Partners & What Now Travel Ltd